Trend Reports from FIRSt
Most Canadians are drawn to the selflessness of living local. They acknowledge the importance of having community pride, want to support their local economies as well as Canadian-made products and services, and find value in giving back to their local areas. However, they also acknowledge that there is a limit in what consumers can reasonably do to support their communities, and much of that determination comes down to convenience.
Canadians are looking for “better for you” options, sugar is a large concern, and increasing demand for snackable options in baked goods all serve as paths for growth, especially among younger consumers.
See our latest trend report on what is vegan, why people become vegan, the environmental perspective of this movement and the size of the Canadian Market.
Crackers are a household staple; 93% of consumers purchased crackers in the past six months. The most popular cracker types include saltine, butter and cheese crackers, while only 34% of consumers have purchased rice, nut, bean or seed crackers in the same time period. Could this be a key area for category innovation?
Key to the numerous predictions on trends appears to be convenience, health, wellness, and sustainability converging with people wanting to know the story behind their food. For a trend to go main stream, it appears it will have to provide health benefits, be easily comprehensible and of course taste good. Trends are fads that become identifiable and explainable.
According to the Canadian Pain Society, one in five Canadians suffers from chronic pain. Children are not spared with 15‐30% of children experiencing recurring or chronic pain and the prevalence increases with age. Based on US figures, the cost of chronic pain in adults, including health care expenses and lost productivity, is $560‐$630 Billion annually. It’s estimated that the annual cost of chronic pain in Canada is at least $56‐60 Billion dollars.
Tea is the second most consumed drink in the world, behind only water, according to market research firm Euromonitor International. Canada – where the average tea drinker has 11 different varieties in their kitchen cupboards – has a particularly progressive tea-drinking population, which Euromonitor attributes to immigration from countries with strong tea-drinking cultures (China, India, the Middle East and Russia), an interest in being health conscious, and a penchant for learning about different varieties. Sales of tea reached $1.3-billion in Canada in 2015 – a 23 per cent increase over the year before.